About
The Catalyst Philosophy
Leadership is not about waiting for permission.
It is about bringing your own chair to the table and creating space for others to lead alongside you.
The Catalyst Co. empowers leaders to challenge traditional corporate systems while creating inclusive environments that drive sustainable success.
Meet Our Founder
THE CATALYST
Felecia M. Buycks is a corporate leadership strategist, executive coach, and founder of The Catalyst Co., a leadership development firm dedicated to helping women of color design authentic leadership identities and command their careers.
With over 30 years of corporate leadership experience, Felecia has navigated Fortune 500 boardrooms, complex corporate structures, and systemic barriers faced by underrepresented professionals.
Her lived experience shaped the creation of the B.R.A.N.D. System, a transformational leadership framework that helps women:
- Blueprint their leadership vision
- Build resilience without burnout
- Activate strategic allyship
- Navigate corporate environments authentically
- Create leadership distinction
Felecia’s Mission
- Are recognized for their expertise
- Lead authentically without code-switching
- Build lasting influence and executive presence
- Break barriers for future generations
What Makes Felecia Different
The Felecia Factor
Unlike traditional leadership coaching focused on climbing existing hierarchies, Felecia helps leaders create new pathways for influence and impact.
Her coaching blends corporate strategy, lived experience, cultural awareness, and actionable leadership frameworks.
Services provided to help you navigate the corporate world
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